Papa Gramophone | Branding
In today's globalizing world, the power of mass production and fabrication is increasing day by day. In such cases, the artistic and cultural values and the number of handcrafts are increasing in the same direction as the potential branding of the craftsmen who are decreasing day by day. Dedicating his entire life to gramophones, Mehmet Oztekin has continued his career as a gramophone repairman for the last 60 years. This project's objective is; to create a brand on a global scale and to grow together with international customers. I created this fictional branding project back in 2017 in the Erasmus program which I attended at Lusofona University of Lisbon.